25_April_DM_Workshop

This workshop is designed to introduce participants to the powerful combination of digital marketing and AI-driven video creation. It focuses on how modern marketers can leverage artificial intelligence to create high-quality, engaging video content quickly and efficiently without requiring advanced technical or editing skills.

Throughout the session, participants will learn the fundamentals of digital marketing, including audience targeting, content strategy, and platform-specific approaches. The workshop will then guide them into the world of AI tools, demonstrating how to generate scripts, visuals, and complete videos using simple prompts and workflows.

With a strong emphasis on hands-on learning, attendees will create their own AI-generated marketing videos, experiment with different formats, and understand how to optimize content for platforms like Instagram, YouTube, and short-form video channels. The session also explores practical use cases such as personal branding, business promotion, and freelance opportunities.

By the end of the workshop, participants will have a clear understanding of how to integrate AI into their marketing strategy and the confidence to create impactful video content for real-world applications.